Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft

Netflix says that its advertising-supported tier now has 40 million monthly active users, as it seeks to shake up the technology and buying partners that currently power the offering. At its upfront preview Wednesday, the streaming giant said that it had hit the 40 million MAU number. For comparison, at its inaugural upfront last year […]

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