Fashion

10 European Fashion Trends You’re Going to See Everywhere This Summer

From Sicily to Saint Tropez, Europeans just do summer better, don't you think? The clear blue seas! The food! The fashion! There's no wonder Euro-summer has become quite the global fascination in recent years. Whether it's meandering around cobbled streets and finding piazzas for a long lunch, or heading out for a late dinner after a day on a pebbly beach sipping Aperols and dipping into a big bag of Lays. There's just something about it all that makes getting dressed more fun. Even the most staunch minimalists (myself included) are encouraged to embrace itty bitty bikinis, bold accessories and splashes of print and colour.

So, what do the biggest European summer fashion trends look like for 2025, exactly? Well, I've done a deep dive—scrolling through my favourite European fashion girlies' feeds and dissecting the holiday wardrobes of my most stylish friends to bring you a concise edit of ten trends we're already starting to see all over the continent.

euro summer 2025

Even if you're planning on sticking closer to home for the foreseeable, that's no reason not to indulge in the fun of dressing for the UK's sun-drenched days and balmy nights. And the best part? You probably already own a lot of these popular trends already. Nothing is too groundbreaking or farfetched. In fact, a lot of the coolest trends are affordable and easy to style up. Those old rubber flip flops in the back of your shoe cupboard? Pull them out right now. That printed silk scarf you attached to your bag in the 2010s? Tie it around your head (or your waist) immediately. While you're at it, those pedal pushers and halternecks from the noughties are about to get some airtime too.