Selena Gomez Puts Her Spin On What’s Set To Be The Most Requested Haircut Of 2024

Selena Gomez has started the new year by forgoing her blonde, balayage highlights in favor of a new look. At an event to celebrate her beauty brand, Rare Beauty, she debuted a new midi cut—not a bob, but rather a layered, shoulder-grazing coif. Styled into tousled waves, it’s a timeless and versatile hairstyle enjoying a resurgence in salons.

Aside from the flattering, volume-boosting cut, her all-over color is also bang on trend, with brunette tones becoming increasingly popular over the past few months. According to hairstylist Santiago Agüero, “we’re going to see more natural tones with warm brown highlights, dark mahogany, and subtle contrasts becoming popular.” He also notes that the trick is to find hair colors that complement natural hair color and skin tone. 

Of course, we’re all familiar with last year’s latte trend, which worked its way from the beauty world into our wardrobes. Maybe 2024’s caffeine-based inspiration is the Americano. If Selena’s doing it…