16 Best Beauty Launches of May 2025, According to Editors

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The month of May means the start of Taurus season, better weather, and (arguably) most important: some of the best beauty launches we've seen this year. With summer just around the corner, brands are starting to release products that are geared toward the warmer incoming weather. Think fun lip products, cream-based everything, summer scents, and lots of bronzers. If you're looking forward to the perfect beach day or prepping for an upcoming music festival, now's the time to stock up on items to keep you glowing.

Still, with as many exciting launches as there are right now, no one person possibly has the time to test them all — and that's where we come in. Our editors have been hard at work testing the latest crop of beauty products that have dropped in the past few months (or have yet to hit stores), and we're sharing all of our favorites. The best part? There's something for everyone. Whether you're looking for your perfect new fragrance, a product to help you fake that sun-kissed bronzed look, or the best hair mask to get you through the next few months of swimming in the ocean and pool, we've got you covered.

We rounded up the best makeup, hair, skin, body, and nail products that are worth checking out this month. Keep reading to see all of our picks.