In 2018, a Washington Post article pondered, “Is the Latin music industry finally ready to embrace women?” Five years later, a Billboard article stated, “Women Are Breaking Barriers in Latin Music. But Why Is it Taking So Long?” Latinas have historically been underrepresented in Latin music as well as the music industry at large. But we have seen a shift in recent years, with Latinas winning prestigious awards. In 2023, Shakira won the MTV Michael Jackson Video Vanguard Award. And earlier this year, Karol G received a Grammy for Música Urbana Album. But what would it look like if Latinas were not just on the periphery but firmly in the spotlight alongside their peers come awards night? It might look like this year’s Billboard Women in Music Award.
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