When Vogue asked eight of the world’s top event planners to share their predictions for 2024 wedding trends, one term kept popping up again, again, and again—the non-wedding wedding. Let Melissa Sullivan, of Studio Sully, summarize it in a sentence: “Most of our couples are asking for non-wedding weddings: They’re wanting to celebrate their love with their family and friends but not to stick to all the stuffy traditions.” The data backs this up: According to a Pinterest report published in May, searches for “nontraditional wedding dresses” on the platform have spiked 110%, whereas “nontraditional wedding vows” went up 205%. The phrase “anti-bride,” meanwhile, increased by 480%.
What makes a non-wedding wedding, exactly? Menus that focus on casual, family-style food. Fly-on-the-wall photography. Intimate ceremonies with larger, separate parties the next day. (“Weddings continue to be less and less structured,” says Dawson Haynes and Lynn Easton of Easton Events.) Smaller bridal parties, if there are bridal parties at all.
Then there’s the fashion: More and more couples are including stylists in their budget to ensure they have looks that feel like them.
The rise of the non-wedding has also caused some traditions to fall by the wayside: The days of sweetheart tables, it seems, are behind us, as is cake-cutting table service. (“Let’s face it, by the time the cake is cut and distributed, your guests are most likely three sheets to the wind and—hopefully—on the dance floor,” says Bronson van Wyck. “The goal is to keep the celebration going, not coax them back to their seats.”) And while a white-and-green color palette is always a classic, many couples want more distinguishable, personal decor. “I’m seeing a lot of bold patterns, a lot more color, and people are getting extremely more adventurous when it comes to designing their wedding,” says Fallon Carter. TL;DR—formality just for formality’s sake is out.
So without further ado, here are the 2024 wedding trends to consider—and what to avoid.
What’s In
Ceremony Friday, Party Saturday
Weddings are different from any other kind of party because you’re balancing a set of expected traditions with the desire to have fun. Sometimes trying to (ahem) marry the two either fails to pay respect to the former or limits the scope of the latter.
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