Sofia Richie Grainge On Pregnancy Breakouts and Finding Beauty Inspiration On TikTok

Interest in Richie Grainge’s tastes—fashion, beauty, interiors, and more—exploded after her April 2023 wedding to Elliott Grainge. She became particularly beloved on TikTok, an app populated by her fellow Gen Z-ers. While she may be living a much different life than most people her age, Richie Grainge still finds herself drawn to the app for beauty hacks. “I’m not going to lie: I am a girl who scrolls through TikTok and watches so many different girls try so many different hacks,” she says. “Sometimes I’ll sit in my makeup mirror and do the Meredith Duxbury [makeup].”

Although she admits that her approach to beauty is different from Duxbury—who first found fame for her viral foundation technique—but the swathe of beauty content online has helped get her creative juices flowing. “There’s so many cool different ways that people wear makeup and it’s inspiring. It’s not my thing, but it’s fun to try at home,” shew says.

She’s become something of an answer to the overdone makeup looks of yore, instead opting for a fresher face—even on her own wedding day. She’s the first to admit that the beauty scene is still new territory. “I am honored to be looked to in the beauty space, it definitely surprised me,” she says. “I have to be honest, I didn’t consider myself a big makeup person before my wedding.”

If anything, the unending barrage of content has helped Richie Grainge become even more confident in what does work for her, and the message she hopes to impart on others. Now, she’s keeping her daughter in mind, too. “I really try to inspire girls to embrace their own beauty instead of masking it with a ton of makeup. I think that’s empowered me, and that’s kind of how I’ve gotten to the space I am in beauty,” she says. “I’m happy to encourage women to do what makes them feel comfortable. Wear makeup! Wear as much makeup as you want, as little makeup as you want, but if you really want to wear less makeup and do the ‘less is more’ approach, here are my tricks to doing it.”