As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
Kylie Jenner, 26, has just launched her new clothing brand, Khy, which is available to purchase now on Khy.com and across social media platforms. The line, sold at an accessible price point from $48 to $198 and offered in sizes XXS to 4X is inspired by Jenner’s own wardrobe and meant to push boundaries and challenge the status quo, according to an Oct. 25 press release. The company will value creativity by collaborating with high-fashion designers and public figures, inclusivity by sourcing inspiration from cultures all over the world and offering extended sizes, and consistency by dropping pieces often to provide the fanbase with options.
What’s in the name? Khy is a play on Jenner’s nickname “Ky,” adding an “h” to symbolize destiny, good fortune, and spirituality. The inaugural collection consists of 12 looks, including faux-leather pants, coats, tops, and base layers, all created with creative directors and founders Nan Li and Emilia Pfohl of Namilia.
Jenner’s Oct. 24 outfit post, captioned “meet khy,” officially introduced the aesthetic of the label and confirmed she’ll be featured in the brand campaigns. She wore a sexy-meets-sophisticated trench with strong shoulders, leather gloves, and knife-sharp boots, suggesting edgy ’80s undertones. On Jenner, the jacket was unzipped on each side, resulting in skin-revealing, thigh-high slits. Jenner’s dark hair was left slightly messy in tousled waves, and she opted for rouged cheeks, a berry-toned lip, and a jet-black manicure.
The Kylie Cosmetics beauty mogul and reality TV star has been cementing her status in the fashion industry for the past few seasons, forging connections with houses from Jean Paul Gaultier to Mugler, and she’s made the rounds at Paris Couture Week, too. As a multimillionaire, entrepreneur, and tastemaker, she’s more than prepared to step into the spotlight as a designer, following in the footsteps of her sisters Kim Kardashian, who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.
Ahead, shop the Khy pieces that are still available, and sign up to be notified of restock for the ones that aren’t, then comb through Jenner’s style evolution to reminisce on her taste and how it’s transformed over time, leading her to her next major industry venture.
