Fendi’s fall 2024 menswear collection was inspired by life in the great outdoors—spent in the streamlined, tailored wardrobe of a city boy, of course. For Swedish makeup artist Daniel Sallstrom (who also works with Eckhaus Latta, Vaquera, and Peter Do), that meant finding a way to mimic “an effect of the elements” onto the faces of 57 models was a must.
“It’s meant to look like ruddy cheeks,” Sallstrom shares with Vogue exclusively of the final beauty look, which perfectly correlated with menswear designer Silvia Venturini Fendi’s indoor-outdoor vision. “To imitate the look of coming in from the cold, we took a liquefied lipstick and buffed it across the nose and cheeks with a highlighting brush.”
It’s a look many of us in New York are actually quite familiar with—after trudging from windy streets and subway tunnels into the safe refuge of my apartment, my nose and cheeks could definitely could be described as pink if you’re being generous.
To finish off the look, hairstylist Gary Gill gave most of the models a windswept side part.
While Men’s Fashion Week hasn’t traditionally been a time the media looked to for breakout beauty moments, recent studies have show that those who identify as male are more engaged than ever with both skincare and makeup. “With Fendi men’s we tend to always do some sort of beauty look,” Sallstrom says.
We’re looking forward to see what the rest of the week has in store.
Photo: Daniele Oberrauch / Gorunway.com
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