Rizos Curls founder and CEO Julissa Prado was inspired by her own curly girl journey—like most of us, she finally learned to love her natural curl pattern but struggled to find the right products for them. “Because no product on the market gave me the definition I needed for my own curls, I told myself that one day I would create the very best product for curly haired girls like me,” she shared. “I spent years searching for the perfect formula. I wanted a product made with quality ingredients that could celebrate all curl types, from my aunt’s coils to my sister’s loose waves. But what was crazy was that it wasn’t just my own journey and that of my family, but I’d meet so many curly haired women in the bathroom, in the elevator, in dorm rooms, and they’d tell me, ‘I love your hair.’ They’d ask me, ‘How do you get your hair like that?’ I’d tell them I have my own concoction. I made so many friends because I would teach them about their texture, and they’d start wearing their hair naturally. In 2017, after I was able to professionally make my formula, I launched Rizos Curls, and all those women became my first customers. We’re very proud to be a clean haircare line using high-quality natural ingredients with high potency in all of our formulas. We adhere to the highest clean beauty standards and all of our formulas are compliant with EU standards.”
If she had to choose a few favorites from the line, she would choose the Light Hold Gel ($15), Vitamin C Repair Mask ($30), and Apple Cider Vinegar Vinegar Scalp and Hair Rinse ($22). “The Light Hold Gel is amazing. It took me years to formulate after so many customers asked for a gel. It defines with touchable, flake-free hold. Plus, my goal with this gel was for it to be non-drying and nourishing on the hair with aloe vera, flaxseed, thyme, and rosemary among others. [The] Vitamin C Hair Repair Mask is another favorite because this mask truly repairs the hair, deeply moisturizes, softens, minimizes frizz, enhances shine, improves manageability, and shields the hair from damage. Plus, vitamin C is also another skincare ingredient that’s great for hair, and it’s clinically proven to repair the hair cuticle, resulting in improved shine and manageability in five minutes.
“Scalp care is also really important to me because so much of our hair health starts at the scalp, and I love our Apple Cider Vinegar Scalp and Hair Rinse. It gently removes buildup that can clog scalp pores, suffocate hair follicles, and weigh hair down. It promotes a healthy scalp biome and enhances shine.”
