It may have started with a simple line, an invitation, if you will. Make the friendship bracelets, take the moment, and taste it, Taylor Swift implored her fans in her 2022 hit “You’re On Your Own Kid” from her latest album Midnights. In true Swiftie style, the song’s bridge became a worldwide phenomenon as fans embraced it, sang it at the top of their lungs, and took her suggestion to make friendship bracelets quite seriously. When Swift embarked on her Eras Tour in March 2023, suddenly, the accessory, more commonly associated with preadolescent sleepovers than concert fashion, became the year’s fashion currency and a symbol of community.
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