My Friends Call Me a Psychic—30 Fashion and Beauty Items I Predict Will Go Viral This Year

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Take a peak into my Gen Z crystal ball: instead of seeing visions of a future relationship or home, you'll be greeted with the newest handbag launch and It Girl sneaker. Call it a woman's intuition or chalk it up to my social media-afflicted brain, but rarely am I wrong about up-and-coming trends and products. Sometimes it's obvious—of course, Adidas sneakers will still be a must-have item throughout the rest of the year (and beyond). But, in other cases, it's just a certain je ne sais quoi that a brand or item has that sparks my interest. Being chronically online helps, too. For example, in the beauty world I can't stop hearing about Sofie Pavitt and boar bristle brushes. On the fashion side, I have a sneaking suspicion shoe charms will continue the charm-everything trend. Keep scrolling to shop my edit of fashion and beauty finds that are destined to be viral this year.