2024 Makeup Trends According to the Pros

As 2023 comes to a close, we would be remiss not to look back on how much has changed in the beauty space. This last year created what can only be described as micro-trend mania, as everything from Barbiecore to red beauty and even indie-sleaze makeup had a moment. But 2024 seems to be on track for makeup enthusiasts to find a happy medium.

Whereas the last two years seemed to be all about bold and somewhat practical glam — think 3D embellishments and eye-catching hues paired with base makeup that will last — the next few months will place an emphasis on certain features more than others.

We’ve asked professional makeup artists to lay out exactly what makeup trends you can expect in 2024 to stay ahead of the curve. Be prepared to see soft eye makeup paired with intricate eyeliner, satin skin that doesn’t veer too matte or dewy, and lip looks that will shake up the fairly traditional category.

Join us in whipping out our makeup brushes as we start to rethink our routines for the new year. After all, 2024 has to have a few main characters, and they might as well be us.