Fashion

5 Festival Aesthetics I’ll Be Wearing This Summer

Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the most exciting things I’ve spotted on the scroll. I'm always looking for new and thrifty ways to shop trends, and I'm taking you with me.

There’s nothing quite like festival season in the UK. Something about throwing on an overly-optimistic outfit, braving the blisters and watching your favourite artists with a warm beer in hand defrosts my chilly english heart like nothing else.

And, aside from the star-adorned line ups descending on the UKs rugged countryside and the back-to-back hangovers (before you do anything, pack electrolytes), it also brings with it one of my favourite style conundrums: festival dressing. It’s a term flung around a lot, especially as summer starts to roll in. Whether it’s your favourite fashion brand popping up in your inbox telling you these pieces are ‘destined’ for the fields, or a stream of Coachella ‘celebrity-approved’ festival outfits populating your feed from early spring, it’s easy to get overwhelmed from the off.

Social Media Editor Annie attends A festival in London

(Image credit: @anniewclinch)

But if there’s anything years of outfit planning before festivals has taught me, it’s the more you try–the less fun you’ll have! Besides, there’s always bumps in the road (the weather, long queues and glitter will always be there to humble us) so we may as well have a bit of fun along the way. So this year, I’m determined to take a more holistic approach, calculating the trends i’ve spotted on the scroll with some of my favourite all-time references–yes, Kate Moss 2000s Glastonbury wardrobe will be featured here–and items you probably already have in your wardrobe to create moods for each festival aesthetic I’ve seen trending already this summer.