Cher Murphy PR, a leading agency, celebrates 17 years of helping businesses reach their goals through PR
WASHINGTON, DC – (April16, 2024) –According to Investopedia, the research shows that 20% of all new businesses fail within the first two years, 45% within the first five years, and 65% within the first 10 years. By the 15 year mark, only 25% of the businesses are still going. One of the top reasons businesses struggle is because they do not have a strong business plan that includes ways to reach their target market. This is where public relations (PR) can make a world of difference.
“Many successful businesses have reached that level of success through the help of PR. It can help a business thrive, rather than dive,” explains Cher Murphy, owner of the communications firm Cher Murphy PR. “There is so much that PR can do to help businesses. Whatever they want to achieve, there is a good chance PR can help them do it.”
Many people believe that PR leads to “free media.” The truth is that it’s really earned media. PR is extremely important and knowing how to use it the right way can help a company go far. There is a reason why some of the most well known names in business, such as Bill Gates and Richard Branson, value PR. They know the value of it and use it to grow and strengthen their business ventures. PR is not just for big businesses, because the size of the business doesn’t matter. It’s something that is essential today, especially for newer businesses, because it adds credibility, trust, and builds one’s reputation.
There are a variety of areas within the field of PR, making it important to opt for the one that is going to be a good fit for the particular business. The field of PR covers crisis communication, social media, earned and paid media strategies, investor relations, corporate/internal/strategic communications, media and community relations and more.
Most businesses spend money advertising but tend to overlook PR. This likely happens because they need to familiarize themselves with PR and what it can do for their business. One way to distinguish between the two is to remember that advertising is what a business says about itself. PR is what someone else is saying about the company. That someone else is typically a media outlet.
A PR pro works on behalf of the business to get them media exposure. This can lead to print articles, news segments, media interviews, and more. Here are 6 ways that PR can help businesses grow:
· Exposure. Simply getting more exposure than paid advertising goes a long way toward reaching new customers and growing the business. A PR agent will get the business target exposure, leading to more customers. Many people resonate with the story behind the business and without PR people wouldn’t know about it.
· Expertise. A publicist can help a business owner be positioned as a leader or expert in the field. This brings a wealth of respect, additional business, and more opportunities.
· Trust. When people see a company being interviewed by the media for a segment, it helps to build trust in the company and brand and instills credibility. Rather than simply shouting out what people should know, the business is positioned in a way that will lead to consumer trust. Relationships are key, as the bonds created with customers and media alike can last a long time. It strengthens the brand. Be authentic, which is what builds trust.
· Investors. Businesses seeking investors can gain quality attention by working with a PR agent. Putting out the right information and reaching those who make the investing decisions can be crucial leading to growth.
· Reach. Opting to use PR can help expand a company’s reach. This can help any business reach their goals and grow their company. PR helps people see why they need a company’s product or service. It reaches them on a different level and makes a connection that otherwise likely wouldn’t have happened.
· SEO. Millions of people use search engines to find the goods and services they are looking for. Having company content that includes search engine optimization (SEO) is crucial to being found by this important target market. PR can help ensure that a company is using SEO to help reach their market.
“The bottom line is that content is king, and PR helps guide the story about your company,” adds Murphy. “Give PR a chance so you can see what it does for your company. You may be surprised at how effective it is in helping your company grow, and it’s a tax deductible business expense.”
PR is a low-cost way to help businesses grow. The return on investment is easy to track, as the right PR agent works to secure free exposure (earned media) through various media outlets. Finding the right PR agent involves choosing someone with a proven track record, understanding of your business, and making sure you are a good fit. One conversation with the person will provide a gut instinct that should be a guiding force in making a decision.
Businesses that would like to test the waters to see how PR can help with their growth and positioning should have a plan. First, speak with a PR agent to see what suggestions and options they have for the best route to take in working together, have goals in mind that they want to achieve with using PR, and know who their target audience is. The publicist will be able to help the business reach the target audience and help carry out the plan of action.
Cher Murphy PR is celebrating 17 years of helping countless businesses, authors and entrepreneurs with their PR and communication efforts. As a premier media relations and communications service, the company has clients all over the country. The firm helps people grow their business through media relations management, including television, radio, and online. Sectors include technology, health and wellness, amusement parks, fashion, fitness, law, beauty, jewelry, non-profits, small business, military, medical, museums, travel, hospitality, restaurants, and more. For more information, visit the site at: https://chermurphypr.com.
About Cher Murphy PR
Founded in 2007, Cher Murphy PR is owned by Cher Murphy, a media industry veteran. Asan expert in public relations, she works with clients in some of the most popular sectors. With a nose for news and a gift of professional presentation, she can deliver high-quality, entertaining, and interesting articles on a regular basis. Over the years, she has worked with media outlets such as People, NY Times, Forbes, USA Today, Fox News, Today Show, Good Morning America, NBC Nightly News, Washington Post, LA Times, US News & World Report, Wall Street Journal, and Consumer Reports, among others. In the media world, her name has become synonymous with news that keep consumers engaged, entertained, and interested. For more information, visit the site at: https://chermurphypr.com.
