STORY: Britain's competition regulator on Tuesday (June 24) said it was proposing to designate Google with “strategic market status”.
That means the regulator will get greater control over how the U.S. tech giant operates search services.
The Competition and Markets Authority said the designation is the first proposed under its new big tech regime.
And would enable it to force Google to ensure fairer ranking for businesses appearing on Google search.
It also proposed making it easier for users to access rival search services.
And control for publishers whose content appeared in search results.
It added that Google should also make its data more portable to help new businesses bring innovative products to market.
Google will be the first company designated since the regulator gained new powers this year.
And the move could be implemented in October.
Google accounts for more than 90% of searches in Britain.
And the CMA says it's set out a roadmap of future action against the firm.
Google said the move could have significant implications for businesses and consumers in Britain.
The tech giant added that the CMA's considerations were broad and unfocused.
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