Tyler, The Creator and Louis Vuitton Joint-Hosted a Launch Party for the Label’s New Mens Capsule 

For Louis Vuitton men’s Spring 2024, musician-creative director hybrid Pharrell tapped fellow fashion-fluent artist Tyler, The Creator for capsule collection collaboration.

Such a union doesn’t go without celebrating, and so last night, Tyler, along with a handful of friends of his and Louis Vuitton, had quite the fête at the brand’s Rodeo Drive boutique, where the entire space had been updated to feel like a massive ode to the new capsule release. Pulling, as the collection does, from both signature Louis Vuitton codes as well as the rapper’s quintessential whimsical, golfer-esque style, the space had been outfitted with an ultra-saturated grass-like spread and the tops of the store walls imitated a sky-like blue. In the middle of the store a giant terrier dog—it appears as a print throughout the collection alongside the classic LV logo— was suspended from the boutique’s ceiling.

The man of the hour weaved about the store greeting guests such as Barry Keoghan, Jaden Smith, Donald Glover, Law Roach, who arrived draped nearly head-to-toe in a Louis Vuitton scarf, The Bear’s L-Boy, and Beef’s Steven Yeun, while dishes such as miniature donuts (longtime followers of Tyler will recall the snack as a signature motif harkening back to the musician’s Odd Future rap group days), sliders, and the world’s tiniest and chicest grilled cheese bites were served.