This Florida Destination Is the Best Beach Town in the U.S., According to Vrbo

Vrbo has named its top U.S. beach towns to visit in summer 2025, with Florida’s scenic 30A region taking the top spot for its charming coastal communities, white-sand beaches, and diverse local experiences.

Few things capture the spirit of summer quite like a day—or an entire week—spent in a beach town. These are places where the salty air has softened the edges of buildings, the ocean is never more than a short walk away, and quaint shops overflow with seashell souvenirs. Depending on where you live, a particular beach town might already come to mind.

But some destinations are more quintessential than others. Vrbo released its selection of the Top Beach Towns for Summer Vacations for 2025 including a selection of five can’t miss domestic locations. In the top spot is 30A, Florida.

This is technically a collection of beach towns, not just one. Known as one of the best scenic highways in the state, 30A features a handful of picturesque towns on the Florida Panhandle. Situated directly on the gulf, each town offers the same white sand beaches and turquoise waters.

But while each beach might be similarly perfect, part of the appeal of 30A is that each town offers its own distinct personality. At no more than five to 20 minute drives apart from each other, you’ll find everything from sleepy windswept towns with a dive bar to planned luxury communities boasting boutiques stocked with glass sculptures.

“Notable towns include Seaside, Rosemary Beach, Grayton Beach, Alys Beach, and Water Color,” Vrbo’s report states. “These towns feature charming accommodations, local food options, diverse shopping and family-friendly activities.”

You can find a vacation rental in Seaside, and spend the evening wandering through Water Color. The next morning, you could bike over to Rosemary Beach for breakfast before spending the day at the beach or one of the area’s trails or nature preserves. It feels like a place where you can have cinematic summer experience, rife with fresh seafood, trips to beachy record shops, and days lounging in the Florida sun.

“The region has grown in popularity among Northern travelers and remains a hot spot with Southern travelers looking for a quick getaway from nearby cities like Atlanta,” Vrbo reports.

If you’re looking for even more travel inspiration for other parts of the country, don’t worry. Vrbo’s top beach towns to visit in 2025 can be found below.

1. 30A, Florida
2. Wilmington, North Carolina
3. The Hamptons, New York,
4. Hilton Head, South Carolina
5. San Diego, California
6. Gulf Shores, Alabama