The Baby-Blue Color Trend I’m Loving Right Now

If there are two color trends that have defined the year so far, it's undoubtably butter yellow and powder pink. That shade of yellow doesn't do much for my complexion, and while the pink is undeniably cute, I've been gravitating toward a more underrated choice: baby blue.

It's always been one of my favorite colors. As a kid, I loved Baby Spice and Bubbles from The Powerpuff Girls purely because they wore baby blue. Now, all these years later, it's having a comeback in beauty and fashion. I first noticed it on an uncanny number of spring 2025 runways. It then continued into fall 2025 shows, so it's obviously not going anywhere.