I get it—the Nordstrom Anniversary Sale is mainly reserved for snagging that big-ticket item you’ve been eyeing for months or finally committing to that pricey pair of shoes. But you’d be doing yourself a disservice if you neglected your favorite beauty products (remember they expire!) amid a sale section stacked tall with expensive hair tools, luxe fragrances, and big-name makeup brands—all with massively slashed price tags.
In case you’re a Nordstrom Anniversary Sale newbie, the makeup section is home to an overflowing bounty of sets that will get you the most bang for your buck. It’s normal to see two-packs of expensive, pop star–approved blushes going for nearly half of their value price (so you can try another shade for a fraction of the cost), or to spy a complete set of WWW-favorite eyelash growth serums for a whopping 50% off.
From now until August 3, you can shop all these deals at once-yearly prices before they rise again—but don’t expect them to stay in stock for long. These items are hot, hot, hot, and selling fast, so make sure you add these 16 can’t-miss makeup deals to your cart before you end up having to wait for next summer’s splashy sale.
The Best Deals, at a Glance
ARMANI beauty
Eye Tint & Vertigo Lift Mascara Set
A designer eye look in one under-$50 purchase? Take my money. This lash-separating, never-clumpy mascara makes your fringe look like falsies while the champagne-colored liquid eye shadow gives your lids an ethereal tint. Pack on the shimmer for a glamorous night-out look or use a light hand for a sun-kissed sparkle—with these tools, you’re an artist.
RevitaLash
Advanced Eyelash Conditioning Duo
My team of beauty editors is quite discerning when it comes to eyelash growth serums, but they couldn’t help falling in love with the RevitaLash Eyelash Conditioner—even after testing several different tubes. This lengthening formula not only offers many of the same growth benefits as Latisse, but it emphasizes your curl pattern for effortlessly fluttery eyes. No really, you did wake up like this.
Anastasia Beverly Hills
Ultimate Brow Essentials Kit
If you’ve ever shopped for a brow gel, you’ve likely stumbled across the Anastasia Beverly Hills brow universe. The brand’s signature Brow Wiz Pencil and Tinted Brow Gel are a makeup lover’s staples, and while slightly pricey on their own (normally $51 if you add them both to cart), you can snag the set for just $29 right now.
Chantecaille
Sheer Glow Rose Duo
From skincare products that deliver on dewiness to trusted tinted moisturizers, Chantecaille is a French-inspired beauty brand that WWW editors can’t get enough of. This luminous facial cream is one of the brand’s best sellers—being a sheer skin perfector and moisturizer all in one—and during the Anniversary Sale, you can snag two of them for 25% off.
Grande Cosmetics
Lash & Brow Vibes Set
Don’t wanna splurge on the RevitaLash serum? I don’t blame you. If you want to see serious lash growth without being too spendy, add this lash and brow growth set from Grande Cosmetics to your cart. Our editor in chief, Kat Collings, trusted this serum with her pre-wedding glow-up and saw wildly long lash growth in weeks. You’ll also receive a lash-loving mascara that promotes thicker, lusher fringe with every wear.
NARS
Orgasm Matte & Glow Talc-Free Powder Blush Duo
Perhaps the most iconic blush shade of all time, Nars’s peachy-pink Orgasm blush is available in a bundle for just $42. One compact alone is $34, so you’re getting quite the steal when you add this set to your cart. It comes in two finishes—matte and radiant—to offer a healthy flush of color no matter your base. Do you run oily and wear a mattifying foundation? Try Glow to add some shine back. Maybe you want to add a light flush over a glowy base? Stipple on the matte hue to add a realistic pinch.
Bobbi Brown
Swipe & Go Eyeshadow & Eyeliner Trio
I consider myself somewhat of an eye-shadow-stick connoisseur (I use them every day and have tested dozens), and this set from Bobbi Brown is the perfect set to get started with. Whether you’re looking for a quick makeup hack or want to streamline your routine, these eye shadow sticks are great substitutes for powder palettes and brushes, blending beautifully with your finger and offering all-day, no-budge wear. What’s more, it comes with a creamy eyeliner that you can swipe on for an everyday line or intensify for an evening look.
ARMANI beauty
Luminous Silk Cheek Tint Duo
Those celebrity-approved blushes I mentioned before? Right before your eyes. The Armani Beauty Luminous Silk Cheek Tints are a staple for many celebrity MUAs, flushing the complexions of Sydney Sweeney, Sabrina Carpenter, and Addison Rae alike. We named this easy-to-blend, featherlight formula our top liquid blush pick of the year for its sheer yet buildable color (it gives you all the control), and we especially love the healthy sheen it imparts with every pass.
HOURGLASS
Veil Translucent Setting Powder & Brush Set
Get ready for your makeup game to change. I’ll be honest; my face makeup never looked flawless until I tried this setting-powder-and-brush combination. The Laura Mercier Setting Powder is a makeup artist’s mainstay for many reasons: It’s oil-free, blurs your skin like an IRL filter, and offers a sebum-controlling matte finish that keeps your makeup in place all day despite the natural oils that your skin produces over the hours. The fluffy brush allows you to place and sweep away the powder easily, offering a more natural-looking finish than applying the powder via a makeup sponge.
Lancôme
Lash Idôle Mascara Gift Set
We editors are huge fans of the Lancôme Lash Idôle Mascara, and for a limited time, you can nab two full-size versions of this expert-favored formula (plus a lash primer!) for just $38. While a single tube is on the pricey end by itself, getting a backfill—and a primer that not only nourishes your lashes but enhances the mascara itself—is a pretty great deal. If lengthened, clump-free lashes are what you’re after, this is the set to check out with.
YSL Beauty
The Best of YSL Lips Set
I’m a sucker for a good lip oil, and nothing beats YSL Beauty’s collection of glassy, lip-loving formulas. Infused with deeply hydrating ingredients and delicate doses of color, both of these oil-based lipsticks and plumping glosses leave your lips feeling (and looking!) better than before. Plus, the shade Nude Lavallière is a neutral mauve that looks flattering on all skin tones, making this a great gift (or a treat-yourself moment).
Sigma Beauty
Soft Complexion Brush Set
If you’ve been investing in quality products and still feel like your makeup isn’t looking how you’d like, it’s more often than not the fault of your brushes. While we love a budget-friendly buy, sometimes drugstore brushes won’t cut it—which is why there’s never been a better time to stock up on high-quality face brushes from Sigma. Powder, concealer, and blending brushes with premium fibers are hard to come by at a decent price. But at $45, I wouldn’t hesitate to add this skin-enhancing set to my cart.
Westman Atelier
The Lip Edition Set
I’m a big Westman Atelier fan. From the chic, heavy packaging to the buttery formulas and stunning color payoff, every facet of these products has earned them their hefty price tags. So when I spotted this 35%-off deal on the brand’s dreamy lip liner, lipstick, and lip balm combo (buying each normally would be $122), I moved fast to hit “buy.” Maybe I’m biased, but the shades in this set are my favorites, too—Chou Chou might be the most flattering nude-pink lip liner I’ve tried thus far.
Yves Saint Laurent
Couture Mini Eyeshadow Palette Duo
Eye shadow fans, assemble! This duo from YSL Beauty contains two of the chicest palettes I’ve ever seen, with a fashionable black-and-gold compacts detailed with plush leather quilting on the faces. Each quad tells a different story: the neutral hues best serving the everyday makeup routine (I take this one on vacations for easy day-to-night looks) and the rosy palette offering a wearable alternative to browns, especially complementing those with blue and brown eyes.
MAC Cosmetics
After Hours Eye Set
If you ever wanted to shop an entire eye look in one go, you’ve found the right set. This discounted duo from MAC Cosmetics includes one of its creamy eye shadow sticks (in an eye-catching champagne pink shade, no less) and a full-size MACStack mascara, which editors have loved since its release in 2022 for its buildable formula, dramatic falsies effect, and considerable staying power.
Trish McEvoy
McEvoy Gorgeous Makeup Planner Collection
Now, if you’ve pored over this article and thought to yourself, “I think I need to just start over entirely,” I have just the deal for you. Introducing the Trish McEvoy Makeup Planner Collection, which is on sale for a whopping 58% off right now. Available in light/medium and medium/deep options, this set has everything you need. From concealer to lip gloss and mascara to eye shadow, this 17-piece set has everything you need for a full face—including a finishing powder sponge, a mini perfume, and a carrying case to hold it all. While I don’t love that the medium/deep option isn’t inclusive enough for very deep skin tones, I do think this is a great value for someone who is starting completely over in their daily routine.
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