Suddenly

Business

Apple CEO Tim Cook has created more shareholder value than Steve Jobs. But suddenly his weaknesses are on display in the AI era

It seems impossible that Tim Cook’s legacy as Apple’s spectacularly successful CEO could be in jeopardy. But in recent months,…

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Fashion

The Dress Trend Fashion People Are Suddenly Wearing

Strapless dresses were all the rage last summer, but a new It-girl trend is on the rise. While a strapless…

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Lifestyle

Suddenly, Everyone Is Obsessed With Sardines — Shop the TikTok Aesthetic

In the age of TikTok, each day is almost synonymous with a new trend. The social media app has cemented…

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Fashion

Suddenly, the Onyx Pedicure Is Summer’s Dominating Trend

As the weather finally gets warmer here in the UK, and we pack away our trainers and bring out our…

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Fashion

Celebrities Are Suddenly Wearing This New, Pretty Heel Trend

I’m well aware that we talk about flat shoes a lot here on Who What Wear, but let’s take a…

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Fashion

Suddenly, Fashion People Are Wearing Halterneck Blouses

Just a few summers ago, fashion insiders swore by one warm-weather staple: the logo tank top. Teamed with jeans for…

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Fashion

The Flared Trousers Trend That’s Suddenly Back in 2025

Like a lot of what’s in style right now, what’s old is officially new again. There was a time not…

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Fashion

Slip Skirts, Pastels, Pumps—My Shopping Cart Is Suddenly Full of Ladylike Pieces

In the past several years, quiet luxury and minimalism have shifted style into a pared-back realm. Fashion has largely been…

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Fashion

Suddenly, This “Glum” Hue Is 2025’s Hottest Makeup Trend

From the red carpet to the runway, there’s no denying the icy turn things have taken in the beauty space.…

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Fashion

Nicole Kidman Just Wore the Skirt Trend I Suddenly Need

As soon as I saw what Nicole Kidman wore to SXSW in Austin this week, I started thinking about my…

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