:quality(85):upscale()/2025/05/29/883/n/49352476/13c9bf316838bfb835e9e8.06065050_.png "Suddenly, Everyone Is Obsessed With Sardines — Shop the TikTok Aesthetic")
In the age of TikTok, each day is almost synonymous with a new trend. The social media app has cemented…
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As the weather finally gets warmer here in the UK, and we pack away our trainers and bring out our…
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I'm well aware that we talk about flat shoes a lot here on Who What Wear, but let's take a…
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Just a few summers ago, fashion insiders swore by one warm-weather staple: the logo tank top. Teamed with jeans for…
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Like a lot of what's in style right now, what's old is officially new again. There was a time not…
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In the past several years, quiet luxury and minimalism have shifted style into a pared-back realm. Fashion has largely been…
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From the red carpet to the runway, there's no denying the icy turn things have taken in the beauty space.…
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As soon as I saw what Nicole Kidman wore to SXSW in Austin this week, I started thinking about my…
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Malte Mueller/Getty Images This first appeared in the Planet Money newsletter. You can sign up here. Last week, news spread…
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Loro’s push to the forefront didn’t end there. This month alone, other men of the moment like Drew Starkey have…
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