Slimming

Apple’s Steve Jobs dealt with the 2008 financial crisis not by layoffs or slimming spending but by investing his way through the downturn—and it paid off

April 10, 2025

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Apple’s Steve Jobs dealt with the 2008 financial crisis not by layoffs or slimming spending but by investing his way through the downturn—and it paid off

Apple co-founder Steve Jobs previously revealed how he dealt with the dot-com bust and subsequent economic downturns. Instead of slashing…