Perfumes

Fashion

9 Linen Perfumes That Smell Clean, Breezy and Elegant

Choosing the best perfume is a very personal matter. While some may prefer warm, woody scents, others may want a…

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Fashion

I Wore the New COS Perfumes for 4 Weeks—My Honest Review

Truly every stylish person I know shops at COS. The retailer is practically bursting with elegant, “quiet luxury” basics that…

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Fashion

Reviewed: The Best Fulton & Roark Perfumes

We're no strangers to luxury fragrance houses here at Who What Wear. In fact, we make it our business to…

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Fashion

Le Monde Gourmand Has Affordable Perfumes Editors Love

“Pistachio Brûlée serves up a smorgasbord of edible notes, from pistachio crumbs to moreish vanilla. It’s an understated gourmand that…

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Fashion

Who Is Elijah Perfumes Are a Celebrity Favourite—Here’s Why

It’s an undeniable fact that Sofia Richie Grainge knows great perfume. From her long-standing love for Jo Malone scents to…

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Fashion

7 Best Escentric Molecules Perfumes Adored by Editors

Here at Who What Wear UK, we're a perfume-obsessed team. While some of our editors love clean-smelling fragrances and others…

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Fashion

Zara Cocoa Perfumes, Honestly Reviewed by An Editor

I'm a beauty editor with an exceptionally sweet tooth. I can't go a day without a couple of squares of…

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Fashion

12 Soft Perfumes That Are Beautifully Pared-Back

If I think of some of the best perfumes of all time, there’s no denying that it is bold, head-turning…

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Fashion

9 Most Popular Perfumes of 2025, Predicted by an Editor

As a fragrance-specialist beauty director, I like to think I know the best perfumes better than most. And I'm not…

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Lifestyle

Editors Share Their Favorite & Other Stories Perfumes

“Desert Edition is deep and syrupy, a little like Parfums de Marly’s delectable Safanad, which I have on rotation in…

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