Marketing

Food & Drink

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. PepsiCo is…

Read More »
Entertainment

Cannes Skimps on Movie Marketing Stunts: Hollywood Wonders Where the Hype Went?

The French Riveria is notorious for abundance, but this year’s Cannes Film Festival seems trés lean when it comes to…

Read More »
Business

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’

Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era…

Read More »
Food & Drink

Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Founded in…

Read More »
Most Shared

Cybertruck Gets A Down-To-Earth Redesign As Tesla Shifts To Traditional Pickup Marketing Amid Poor Sales (UPDATED)

Editor’s Note: This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for…

Read More »
Food & Drink

Inside BodyArmor’s new visual identity and largest marketing campaign to date

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. BodyArmor this…

Read More »
Business

‘Making a difference together’: Dift helps partners including Accor and BNP Paribas combine social impact with emotional marketing

Consumers value companies that create meaning, as do employees. This growing demand has created opportunities for platforms to facilitate meaningful…

Read More »
Science

Influencer marketing can help tourism industry mitigate waste, pollution

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental…

Read More »
Business

The exasperating state of modern marketing

Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.…

Read More »
Food & Drink

Why Welch’s is embracing experiential marketing as it expands into alcohol

Listen to the article 11 min This audio is auto-generated. Please let us know if you have feedback. Welch’s marketing…

Read More »
Back to top button