STORY: First it was BTS and other K-pop megastars conquering the U.S. market. Now South Korea’s K-beauty brands want to…
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The Face Shop Rice Water Bright Foaming Facial Cleanser and Makeup Remover Duo Set If there’s one thing Skintok has…
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Kim adds that the “inner beauty” approach prevalent in South Korea is only just gaining traction in the West. “Consumers…
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I'm going to level with you for a second. There are a lot of viral skincare brands that make it…
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Once relegated to if-you-know-you-know status, the best Korean skin-care products are becoming more popular stateside by the second. “The K-Beauty…
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So, with K-beauty set to take over the cosmetics sphere, what exactly should we expect to see? Below, Lee and…
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