(Image credit: Backgrid) Walk around SoHo, New York City's downtown shopping district, and you'll see a lot of fashion trends,…
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It's been a busy month. The first weekend of May saw me pack up my TUMI carry-on and head to…
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Each new season brings a fresh palette, but I’ve always found summer’s colours to be the most unpredictable and exciting…
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In 2023, stylist and digital creator Allison Bornstein introduced the “wrong-shoe theory,” a concept that quickly caught fire in the…
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These stars are hitting all the right notes. The 2025 American Music Awards are here, and the celebrities showed up…
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Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will…
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I’ve always found Zara to be something of a summer fashion barometer. Just as the weather begins to shift and…
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Welcome to Out of Office… Who What Wear UK's chic travel guide that provides you with the most stylish take…
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I just need to put it out there before you dive into this that I know things got a little…
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In this day and age, we love to refer back to prior decades for outfit inspiration, but none have had…
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