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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback

April 2, 2025
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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback

It’s been almost five years since Aurora James made the Instagram post that changed everything.  In the aftermath of the…

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