CPGs

Food & Drink

Meet the agency behind some of CPG’s splashiest brand refreshes

Listen to the article 11 min This audio is auto-generated. Please let us know if you have feedback. What do…

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Food & Drink

From Coke to Hershey, CPGs search for their sweet spot in pack size

One pack, two pack, big pack, small pack. While CPG companies’ packaging strategies are far more complex than a Dr. Seuss…

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Food & Drink

Small CPGs take the upper hand in better-for-you market

Consumers are set to raise their standards for packaged food and beverage in 2024. This trend translates to and increased…

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Food & Drink

CPGs are masking inflation by deceiving consumers, lawmaker says

U.S. Sen. Bob Casey has written the heads of four trade associations representing food manufacturers and other CPG companies to…

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