Category

Food & Drink

United Sodas of America’s fight to invigorate an unloved category

For an upstart soda brand, United Sodas of America isn’t afraid to tussle with bigger, more established competitors. The beverage,…

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Food & Drink

Mondelēz brings $1B Chips Ahoy! brand into gluten-free category

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:…

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Travel

Airbnb Just Unveiled New Icons Listing Category

Airbnb is taking dream vacations to a new level with this week’s launch of its newest category. Introducing Icons —…

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Food & Drink

Daring’s new CEO sees the company as a ‘bright spot’ in a contracting category

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Since its…

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Food & Drink

Why Coors Banquet believes it is thriving in a flailing beer category

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. A 150-year-old…

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Food & Drink

Danone enters $1B yogurt mix-in category with healthy focus

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Danone is…

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Food & Drink

Oatly pours into coffee creamer category with launch of new product

Dive Brief: Swedish oat milk maker Oatly is once again expanding its North American product line with the launch of…

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Food & Drink

How Dannon has managed to last, and thrive, in a crowded yogurt category

As consumers gravitate toward yogurt loaded with protein or probiotics, Danone is finding a lucrative market in the category for…

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Politics

Scientists propose a Category 6 as hurricanes gain in intensity with climate change 

A pair of climate scientists are proposing a sixth category for hurricanes as climate change increasingly intensifies these storms, according…

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Food & Drink

Robert Downey Jr and CPG exec enter $28B coffee category with Happy

Dive Brief: Actor Robert Downey Jr. and Craig Dubitsky — the founder of Eos and Hello consumer products — are entering…

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