Brands

Food & Drink

When tariffs crushed capital projects, these brands kept shipping on time

A few weeks ago, a Formic customer reached out with a familiar challenge: demand was surging as customers scrambled to secure…

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Food & Drink

The Best Granola Brands, According to Bon Appétit Editors (2025)

Though I am an avid consumer of grains, you’ll note this is a grain-free granola. That means that it’s heavy…

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Most Shared

How US brands in China are being impacted by the trade war

00:00 Speaker A that Chinese shoppers are actually gravitating more toward local brands. A new report from TD Cowen highlighting…

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Most Shared

From Pepsi to Chipotle, big brands are worried about U.S. shoppers : NPR

A customer shops for groceries at a Chicago supermarket. Nam Y. Huh/AP hide caption toggle caption Nam Y. Huh/AP The…

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Fashion

I’m Updating My Workout Wardrobe—These 9 Brands Are on My List

When I go shopping, one of the categories I tend to skip over is workout clothes. For a long time,…

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Fashion

15 Affordable Fashion Brands to Know in 2025

True personal style exists outside of wearing head-to-toe high-end luxury. In fact, many of the best-dressed people have mastered the…

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Fashion

25 Affordable Yet Chic Items From Nordstrom Brands

I cover the best of the best in Nordstrom shopping regularly here at Who What Wear. The retailer is always…

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Fashion

Catching up With Dries Van Noten, on the Eve of His Brand’s New York Store Opening

His neighbors on the block are Alaïa, Balenciaga, Marni, and Khaite. Photo: Tijs Verveken/ Courtesy of Dries Van Noten Beyond…

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Fashion

6 Niche Jewellery Brands to Have on Your Radar This Year

If there’s one thing I love most in this world, it’s discovering under-the-radar brands worth shouting about—especially when it comes…

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Lifestyle

Calling All Perfume Lovers: 8 Korean Fragrance Brands Worth Knowing

I write this story from one of countless cafes in Seongsu, a hip area that’s been referred to as “the…

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