Let's be real: Effortless beauty is somewhat of a myth. Oftentimes, that “no makeup” makeup or “perfectly imperfect” hair takes…
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Read More »:max_bytes(150000):strip_icc()/What-Makes-A-Water-Brand-Go-Viral-FT-BLOG0525-ed68325d527042be807cd693c0b3fa11.jpg "Why Do Some Bottled Water Brands Achieve Viral Stardom?")
In early 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago,…
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Lubna Olayan, once the only woman in her family's Saudi-based conglomerate, reflected on the rapid and welcome progress of women's…
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It's been a few weeks since White Lotus‘s season finale aired, and I am still thinking about my favorite outfits…
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EXPLAINER: President Trump has revealed one of the most aggressive tariff agendas in recent history following the announcement of significant…
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While there is certainly an app available for practically anything, few are as extraordinary as the app that provides transformative…
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Ibogaine — a psychoactive plant derivative — has attracted attention for its anti-addictive and anti-depressant properties. But ibogaine is a…
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Clark also leans heavily into skin prep, adding a mist to both prep and set skin. “I never start makeup…
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