Fashion

Shakira’s New Hair Line Isima Helped My Itchy Scalp

The performance-focused brand offers a comprehensive range of products developed to meet the diverse needs of Latina hair, which, of course, includes all colors, textures, and patterns. The line features eight products, including moisturizing shampoos and conditioners, exfoliating scalp scrubs and serums, a curl cream playfully named Curls Don't Lie, a deeply reparative peptide hair mask, and a featherlight hair oil that softens without heaviness. At the core of every formula is the brand’s TriModal Method, a proprietary approach grounded in biotrichology that simultaneously supports the scalp, strengthens the inner hair shaft (cortex), and protects the outer layer (cuticle).


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