Fashion

Salary Story: I’ve Negotiated My Pay Almost Every Time & Now I Make $180k


In our series Salary Stories, women with long-term career experience open up about the most intimate details of their jobs: compensation. It’s an honest look at how real people navigate the complicated world of negotiating, raises, promotions and job loss, with the hope it will give young people more insight into how to advocate for themselves — and maybe take a few risks along the way.

Been in the workforce for at least five years and interested in contributing your salary story? Submit your information here.

Age: 34
Location: Brooklyn, NY
Current industry and job title: Marketing, business development director

Current salary: $180,000/year plus commission bonus (typically $20,000+, depending on performance)
Number of years employed since school or university: 13
Starting salary: $25,000/year

Biggest salary jump: From $120,000 to $170,000 due to a job switch to a bigger, more established company in late 2020.

Biggest salary drop: My company laid off about half of its staff early in the 2020 pandemic, and everyone remaining took a 20% pay cut for about six months. I went from $120,000 to $96,000. It sucked — I was working twice as much to cover the staffing gaps for less money.

Biggest negotiation regret: My first agency was pretty notorious for paying its more junior staff way less than competitors. After my first year, I was identified as a high performer, so I researched what competitors were paying and went into a meeting with my SVP to make a case to get a match, or at least get closer to that number. She told me (and I wish I were making this up!) that every dollar I asked for would need to get taken out of my teammates’ salaries. Looking back on it, this makes me furious. Not only was this obviously untrue (and took advantage of my inexperience in the industry), I later learned that my male colleagues were making $10,000 to $15,000 more than me for the same role. It’s mind-boggling that a female leader would continue to perpetuate this cycle.

Best salary advice: Always negotiate, even if it’s for something as small as $2,000. It will not make any difference to a company, but it will make a huge difference in your life. Plus, negotiating immediately sets an equal power balance with you and your company. When negotiating, say your number and shut up! Sometimes I struggle with feeling “greedy” when I negotiate: I have everything I need — why am I haggling? To counter this I make a list of who else will benefit from that increased salary (donations to Planned Parenthood, gifts for friends and family) and keep it on a Post-it stuck to my computer monitor to keep my focus clear while negotiating.

I was building my acting resume after graduation, and jobs were also few and far between due to the 2008 crash “hangover.”

My responsibilities included managing inventory when it arrived in a shipment (my favorite, because I could just throw on music and prep like 100 garments for the floor), selling and checkout on the sales floor, and reconciling registers at the end of the night (my least favorite, because if you were one cent off you could be there for 45 minutes figuring out where the math wasn’t mathing).

I got the receptionist job through a temp agency, it included answering the main phone, file organization, and generally just being a body to make sure that nothing weird happened in the lobby. It was incredibly boring.

In 2011 I moved to New York City and nannied and waitressed on nights and weekends while working at an unpaid magazine internship. I made about $35,000 total, and it was honestly exhausting! I worked seven days a week and was constantly on my feet — so much so that I got a long-term foot injury.

I got a full-time offer at the magazine a few months into my internship, which allowed me to give up the nanny gig and weekday restaurant shifts, with no change to my total salary. I went from a more editorial-focused role (running around the city picking up clothes and items for shoots, writing and scheduling pieces for the website) to running their marketing and events team in my full time job.

In 2013 I got a job as an account executive at an agency. I didn’t negotiate because $42,000 sounded like a crazy amount of money! I was in a bit of a “doer” role — finding vendors, putting together timelines, organizing documents.
I was promoted to senior account executive in 2015, was offered $50,000, and negotiated to $52,000. My negotiation process sucked. I did my due diligence, said all the right things, and wasn’t able to get a market competitive rate for the rest of my time at the company, in the name of being a “team player.” I really wanted to grow as part of this role so I took on some additional responsibilities: managing my account budget, mentoring junior team members, supporting on pitches for new clients. This was when I started looking for my next role, as I didn’t think it was financially sustainable to work this much and not have my salary match.
In 2016 I was promoted to account manager and was making $65,000. My responsibilities were largely the same — I again tried to negotiate and didn’t get any flex from the company.
In 2017 I made a lateral move to become a producer at a smaller boutique agency. I had been working on the same account for three years and it was time for a change!

My responsibilities here were very similar to my role as an account manager. I managed creatives, designers, and strategists, and activation professionals to execute large-scale events. I was often the lead client-facing representative of my company, managing tricky situations and conflicts.

In 2018 I was promoted to senior producer and received a $13,000 salary increase. I didn’t negotiate! This was a totally proactive promotion on the part of the company — after my first successful event, they said they’d hired me at the wrong level, valued my work, and wanted me to feel recognized appropriately. My responsibilities didn’t really change.
I was promoted again in 2019 to production director and received a $12,000 increase. I negotiated up $5,000 more than they offered. My responsibilities did change, as I was more involved in the workings of the production department and mentoring younger producers. I also got another bump in pay (with no title change) when my manager went on parental leave and I was asked to cover part of her responsibilities.
Our company had just created this role, so I put my hat in the ring — proof that if you want it, you should ask for it! The worst thing they can say is no. I took on new business responsibilities during my manager’s parental leave coverage and realized that I actually loved it way more than production. I got a small bump in pay when I switched roles, which I didn’t negotiate because I felt like I didn’t have enough role experience. I think I should have though!
In 2020 we experienced temporary company-wide salary cuts due to COVID-19. My salary was cut $14,000, so I was making $96,000. Honestly, because I wasn’t leaving my house during COVID-19, it didn’t affect me as much as it would today. It was frustrating to be making so much less money while working so much more.
In 2020 I landed a new job as a growth director at a larger agency. I lead all of our new business and marketing. I did negotiate and I got an offer back that was way lower than what we’d discussed and they basically said it needed to be my number to move forward. It felt powerful when I got that appropriate salary number back!
I didn’t love the culture there, so did another job switch to a smaller agency. Smaller agencies have less BS and red tape, you get more of an ability to test and try new things — if you see something not working, you have the right and the power to try something new to fix it. Plus, you get to know and trust everyone you work with!

Next, I hope to be a managing director at a smaller agency — I love the culture of smaller teams and not feeling distance from the work itself. I’m hoping to earn $250,000 total.

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