In the infinite loop of fashion weeks, pressing pause to recalibrate can be a tough decision, but it’s exactly what Prisca Vera Franchetti, the founder of Priscavera, decided to do for the fall 2024 season. Instead of taking on a Manhattan venue, she escaped to Atlantic City to shoot her latest collection, which seemed fitting given the many closed-until-further-notice signs on several buildings in the waning city. Unlike the declining destination, Priscavera’s strategic hiatus from the chaotic frenzy paid off, giving the designer an opportunity to be a bit more intentional with her designs.
“We’re mostly known as a destination for sexy, flirty dresses for a younger customer,” Franchetti said. “But right now I’m really starting to think of the collection as a full wardrobe instead of just a go-to for a night out.” The difference was immediately evident as the first look was eerily similar to last season’s opener. Instead of using a printed fabric, Franchetti reworked the look in solid beige tones, luxurious soft textures, and updated, restrained styling. Her usual graphic tank tops and sandals were the axed to allow a coordinating shirt and elegant boots to take the spotlight. “This season I really wanted to build a full wardrobe that’s not just about dressy versus casual, but is about having something to wear for every emotion, whether I want to go out into the world looking polished or I want to feel cool and laid back,” Franchetti said.
Still, Franchetti didn’t completely forget about her core customer. She’s still there for the saucy girls who turn to her for a fiery look. There were plenty of micro minis, but now in a range of mood-capturing colorways and fabrics. And she didn’t completely abandon her peek-a-boo pieces. They simply matured with help from luxe fabrics worthy of the investment. Franchetti also had fun with longer lengths, like a ruffle-trimmed midi skirt in a slightly sheer fabric and a polished pencil skirt with a high slit and lace-up finish. The entire collection was a gradual evolution that still retained the brand’s DNA. Teetering on the line of reinvention and staying true to your core can be tough, but Franchetti did it with ease.
Source link
