Molson Coors rejected an offer to sell a brewery that manufactures Leinenkugel’s back to the beer’s namesake family.
Last November, the Molson Coors announced it would close the brewery in Chippewa Falls, Wisconsin. In a statement to the local Fox affiliate, Jake and Dick Leinenkugel said they made an offer to repurchase the brewery.
“While we appreciate [Molson Coors CEO Gavin Hattersley’s] affirmation of the brand’s importance, we believe that true commitment must include preserving the Chippewa Falls brewery and the livelihoods of those who depend on it,” the Leinenkugel brothers said. “The Chippewa Falls brewery is more than a facility — it is a symbol of our legacy, a source of pride for our community, and a key part of what makes Leinenkugel’s unique.”
Molson Coors chief communications officer Adam Collins told the Milwaukee Journal Sentinel the brewer will use the plant as a pilot brewery.
The plant has proudced Leinenkugel’s since Miller Brewing, later acquired by Molson Coors, purchased the brand in 1988. While the Coors Light brewer said it will continue manufacturing the beer — famous for its Summer Shandy brew — it will shift production to its Milwaukee plant. The Chippewa Falls brewery closure resulted in the loss of 56 jobs.
As consumers change their alcohol purchasing habits, big players in the beverage space are closing facilities to bring production in line with demand. Last week, Jack Daniel’s owner Brown-Forman announced it will close a whiskey barrel-making plant, resulting in the loss of over 600 jobs.
Source link
:max_bytes(150000):strip_icc()/faw-smart-shopper-loved-fridge-organization-under-25-tout-6136619faea44c71bf3a101eda2b465b.jpg "Shoppers Adore These Under- Amazon Fridge Organizers")
:max_bytes(150000):strip_icc()/The-FDA-Is-Ending-Food-Safety-Inspections-FT-BLOG0425-3069d5585d1d4edca81cdf53c5676d52.jpg "The FDA May Scale Back Federal Food Inspections, Raising Safety Concerns")