Meet Lazy Luxury, Summer 2025’s Quiet Luxury Replacement Trend

Goodbye, quiet luxury; hello, lazy luxury. Let me explain. Toward the end of quiet luxury's longtime hold on our wardrobes, it got a little lost. Suddenly, if something was ivory colored or navy and didn't have a logo stamped on every inch of free space, it was considered “quiet luxury.” Consumers and brands alike wanted to embody the look, shifting their entire aesthetics to be more tonal and anonymous. Eventually, the Loro Piana and Amal Clooney of it all were forgotten, and without them, quiet luxury didn't hold a chance.

I can accept that it's over, and I'm fine with it, but there are aspects of quiet luxury that I want to live on, maybe just tweaking the style a little and adding a few new 2025 touches. The result? Lazy luxury, a lower-effort take on peak richness. It's what the rich wear at their weekend houses in Somerset or Martha's Vineyard that they flew on helicopters to. They packed everything up in a stuffed, passed-down Birkin and an L.L.Bean bag—perhaps even a Boatkin—skipping heels or anything fitted, and instead tossing in loose white poplin trousers (spilling is less of a concern when you're rich at this level), big cotton sweaters, T-shirt dresses, leather flip-flops, dark-wash jeans, and some driving loafers or slipper-like mules. A perfectly patinated barn jacket hangs on a hook in the house's mudroom, ready to be slipped on whenever the weather dips below 60ºF.

The biggest differentiator between lazy luxury and quiet luxury is the level of exertion required by the latter compared to the former. As the name implies, lazy luxury is anchored by a laissez-faire attitude. Everything in your wardrobe is beautiful, so whatever you happen to throw on will look chic and cool, even if you didn't give the outfit a single thought. Sure, you might have some “quiet luxury” pieces in there, but they're only pulled out on special occasions. Usually, you stick with something more off-duty and casual, like a big trench coat on top of cashmere sweats, your white derby sneakers just poking out from below the extra-long top layer's hem. Think of it as the chicest person you know's weekend uniform. Though, I'll be lazy luxury–ing seven days a week.

Of course, you don't actually have to own property in a pricey zip code to re-create this vibe, but you do have to understand that the beauty of lazy luxury comes from its laziness. If you're thinking too hard about getting the aesthetic right, you've already failed. Just toss on some relaxed, minimalist pieces, and add a flip-flop or loafer and maybe a few cool accessories to liven things up. A long cord necklace, cotton cloche, or big sunglasses will always do the trick. All set! You don't even need to brush your hair or put on makeup. Hell, skip the mirror entirely.