The official start of summer and the July 4th holiday mean that we’re well into s’mores season. Supermarkets and big box stores are stocking their endcaps with boxes of graham crackers and bags of marshmallows, just in case you might’ve forgotten that it’s time to catch something on fire in your backyard.
If you’ve never mastered the art of marshmallow roasting — or if you just can’t be trusted with a pointed stick — there’s an easier way to experience that familiar s’mores flavor and you don’t even need an open flame. Nissin Foods USA just released a Campfire S’mores flavor of its iconic Cup Noodles — and no, this isn’t a joke.
This limited-edition Cup Noodles drop combines the rich flavors of melted chocolate, the sweetness of sticky marshmallows, and that essential graham cracker crunch with, well, Cup Noodles instant ramen. In just five minutes — three minutes of microwaving and two minutes of anxiously waiting while it stands — you can have a flavor experience that no one could’ve possibly anticipated. In a statement, the company even suggested topping the cooked noodles with crumbled graham crackers or a handful of mini marshmallows. Sure, why not?
“Since its invention nearly 100 years ago, the beloved s’more has been adapted into a wide range of food flavors, recipes, and now, ramen,” Priscila Stanton, Nissin Foods USA’s senior vice president of marketing, said in a statement. “As enthusiasts seek new ways to get their s’mores fix beyond the great outdoors, we couldn’t resist joining the campfire fun by transforming the classic flavor into a bold, unexpected experience that will capture the hearts and palates of consumers nationwide.”
The new Campfire S’mores instant ramen is currently available exclusively at Walmart stores or at Walmart.com, and has a suggested retail price of $1.18 per cup.
Nissin
This isn’t the first unexpected Cup Noodles flavor that has been released lately. In April, the company surprised everyone with an Everything Bagel with Cream Cheese instant ramen, which was also another Walmart exclusive. The company also raised an eyebrow or two with its Breakfast Ramen, which captured the flavors of pancakes, maple syrup, sausage, and eggs. It has also released a Pumpkin Spice version because it seems like every food and beverage company has to do that at least once.
Some of the commenters on Cup Noodles’ Instagram post about the new Campfire S’mores noodles were…unconvinced. “I just double-checked if it was April 1,” one person wrote, while a S’mores skeptic added, “I’m all for the memes, but y’all are doing too much now.” “Up next, Cookies and Cream ramen,” a third person suggested.
And honestly, we wouldn’t be surprised.
