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Sometimes finding the right foundation can make us feel like Goldilocks. Maybe we want something matte that isn’t too drying, something hydrating that isn’t too dewy, or something with light coverage that’s still buildable for those days when we want more. Whatever our wish is, we’re always searching for the product that feels “just right.”
The latest brand claiming to have a product that ticks every box? Kylie Cosmetics with the new Power Plush Longwear Foundation ($36), which launched on January 17, along with the Foundation Brush ($22) and the Setting Spray ($27).
It’s categorized as a hydrating foundation with key ingredients such as niacinamide and vitamin E, offering medium, buildable coverage. It boasts 12 hours of wear as well as a satin finish that lands somewhere in between dewy and matte. The formula is available in 40 different shades, and it’s vegan, cruelty-free, and paraben-free.
Our editors are already fans of the brand’s mascara and concealer, so we had high hopes for the newest launch. To see whether the foundation lives up to the internet hype, three POPSUGAR editors with different skin types and skin tones put it to the test. Keep reading for their honest reviews.
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