Japan’s Lawson Convenience Store Chain Launched a Drinkable Mayonnaise: Nomu Mayo

Have you ever been in the middle of making a sandwich, smearing on your favorite mayonnaise, and thought to yourself, “Man, I really love mayonnaise. I love mayonnaise so much I wish I could drink it.” Because if so, wow, is this your moment. 

In November​​, Lawson, a Japanese convenience store chain, launched Nomu mayo, a drinkable mayonnaise that you can pick up in a cup and start chugging before you even leave the store. As Sora News24 explained, Lawson describes the drink as a chilled drink mayo fanatics have long been waiting for.” And they’re selling it for ¥198 ($1.30) for 200ml. 

However, as NDTV noted, the company makes it clear that Nomu mayo is a “mayonnaise-style drink” and “not mayonnaise,” so no, you can’t just go into your pantry and start slugging down a bottle of Hellman’s and call it the same thing. According to one X user who tried it, the product is made with “milk, dairy-type product, and mayonnaise seasoning.”

According to The Independent, the convenience store is putting the product out for a “test sale period” to see how people respond. And while the general reaction online has been confusion, it’s also certainly led many to at least be curious enough to try it, you know, for science. 

“I literally said ‘Don’t Do That’ out loud,” one Twitter commenter wrote under Unseen Japan’s tweet. “I love mayonnaise, but I draw the line at drinking it,” another added, while one more person simply stated, “would.” 

However, it’s not exactly getting promising reviews from those who have indeed tried it for themselves. One Reddit user who tried the drink wrote, “I just tried it, and it’s awful, just like you’d expect. Liquid mayo, salty, mayo-y, maybe a bit dilly? Not sure about the last one, but I couldn’t handle more than one sip.” Another local X user added, “I tried it, so you don’t have to. Tipped it down the drain.” But even with all these warnings, we still kind of want it. At the very least, we need to know what “mayonnaise seasoning” means and make that a purchasable product too.