Is Walmart’s Crumbl Cookie Dupe Worth Trying?

Bakery chain Crumbl continues to take social media by storm with its cookies, and it’s easy to understand why: The brand’s innovative and rotating flavors range from an unexpected Almost Everything Bagel Cookie to the trending Benson Boone collaboration, a Moonbeam Ice Cream Cookie. 

People tend to either love Crumbl cookies or strongly dislike them, but no matter their opinion, patrons seem to enjoy filming themselves taste-testing the brand’s weekly, over-the-top flavors to share their verdict.

But for anyone who doesn’t have access to a Crumbl location or isn’t interested in paying roughly $5 per cookie, Walmart has introduced a new cookie line called King Krumb, which fans say closely resembles Crumbl — and they’ve been pitting them against each other in quite a few taste-offs.

Each box of Walmart’s new King Krumb treats comes with two 5.5-ounce cookies, which the brand describes as “king-sized,” for just $5.97. (Compared to the $10.58 price tag for two Crumbl cookies at my nearest location, that’s a nice discount.) These are exclusive to Walmart and come in three flavors: Chocolate Chunk, Triple Chocolate Fudge, and Confetti Birthday Cake. 

A Walmart spokesperson explains to Food & Wine that the grocery store chain aims for King Krumb to be “hailed as a delicious and more affordable alternative to those premium bakery-style cookies everyone’s obsessed with.” The representative also confirms the cookies “are available now at select Walmart stores nationwide.” 

So, what do shoppers think? Reviews are mixed, but some consumers love the cookies, and everyone agrees that they’re comparable in size to Crumbl cookies while still coming in at a much lower price. One redditor writes, “They look good!! And a nice deal too. I don’t think $5.98 is enough for even one cookie from Crumbl.” 

TikTok food creator Natalie Ludwig (@eatsbynat) sampled all three flavors of King Krumb and points out a key difference between the two brands, saying, “Crumbl cookies are a little bit more cakey than this is.” (Crumbl is known for its thick cookies with an intentionally soft, cakey texture.) 

For some customers, the soft texture is the main draw of Crumbl cookies, but others feel the cookies can be too doughy or taste underbaked at times. (A user on Reddit suggests that this almost-under-baked quality is likely intentional on Crumbl’s part.) 

Another reviewer (@shhhhimeating) doesn’t rely solely on memory to compare Walmart’s King Krumb to Crumbl, instead snagging a box of each for a side-by-side taste test. With the two brands next to each other, it’s evident that both are about the same size, but Crumbl’s cookies are noticeably thicker. The King Krumb cookies, at first glance, appear thinner, crispier, and less doughy.

The food content creator ultimately concludes that King Krumb is “worth the price,” but recommends enjoying them warm with a glass of milk, as the treats are a little on the drier side. If you prefer your cookies to be a bit more crisp and crunchy, with a center that isn’t underbaked or gooey, you might prefer Walmart’s version.

Customers can find King Krumb cookies in the bakery section at Walmart, on shelves alongside muffins, cookies, and other pre-packaged baked goods. In one box of these cookies, you can enjoy two chocolate chunk cookies or choose from two variety boxes: one that pairs chocolate chunk with confetti birthday cake, and another that pairs chocolate chunk with triple chocolate fudge. 

Whether you’re hunting for a more affordable Crumbl alternative, curious about how these compare, or just tired of the price tag for a single cookie at the internet-famous chain, be sure to give these new Walmart cookies a try and make your own call.