How to Shop the Ty Beanie Boo That’s Gone Viral

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The internet trend cycle moves so rapidly that if you blink — or even log out of your socials for just one day — you're bound to miss something. I experienced this recently after taking a much-needed breather only to return and find that a *checks notes* stuffed gingerbread plush toy had inexplicably morphed into the internet's new main character — and for somewhat divisive reasons.

ICYMI: earlier in the week, a post on X went viral after a user recounted their experience seeing a stuffed gingerbread toy in the wild, having a hilariously earnest reaction to it (specifically: “ew ew ew ew”), and then admitting to pity-buying the plushie as a result. The post not only inspired a wave of discourse — with 400k+ likes to show for it — but a chain reaction that saw other users debating the stuffed animal's cuteness, joking about its “celebrity” status, and even forcing Ty — the brand behind the famous holiday toy — to announce its restock after it promptly sold out.

The whole saga is a lot for even the most chronically online person to keep up with — and it's proof that you can never really predict what the internet's next big trend will be. In fact, here I was thinking that sherpa clogs and Rhode lip glosses would be this season's most coveted product, all while Ty's infamously cute-or-not-cute gingerbread toy was quietly becoming an internet icon.

Regardless of how this holiday plushie rose to cultural-juggernaut status, everyone seemingly wants a piece of the faux-gingerbread man. Fortunately, we found where exactly to buy the Ty Beanie Boo, plus other seasonal favorites that would double as the cutest stocking stuffer or last-minute gift for anyone on your holiday shopping list.