High Brows: Colored, Skinny, Adorned, And Bleached Arches are Officially Couture-Approved
We’ve spent the last decade in the era of the “boy brow.” Untouched, feathered, free: Our foremothers were traumatized from over-tweezing of the ‘90s, and in return encouraged us all to let our brows just be. But if this week’s cache of couture beauty looks is a crystal ball, we are entering a new era.
“Statement brows!” Pat McGrath declared to us post-show of the incredibly theatrical look she created for Maison Margiela’s spring/summer 2024 couture show. “A big source of inspiration for the show was the work of Hungarian-French artist Brassaï and a major reference was porcelain dolls.” Each of the models—or “muses”, like Gwendoline Christie—underwent a full glossy makeover, which included pencil-thin painted on lines akin to Madame Alexander dolls. “The shape elongates and opens the eye area and creates a playground of endless possibilities for makeup looks.”
McGrath engaged a similar vibe for Schiaparelli, though it felt a bit more accessible and straightforward in comparison. Irina Shayk and Karlie Kloss were among models with bleached arches—a look Kendall Jenner has tried a handful of times, most recently for the 2024 Met Gala.
According to Armani Global Makeup Artist Hiromi Ueda, an expressive fashion collection deserves an equally as vibrant makeup look. This season, that included brows painted in the brand’s Eye Tint to create an ombre-like effect. Saturations of deep red (Mahogany) and oceanic blue (Petrol) were buffed into the front of the brow, subtly fading away to skin tone as it reached the tail. Clearly, Thomas de Kluyver agrees—and the bedazzled brows he created for the Jean Paul Gautier x Simone Rocha couture collection show that Euphoria‘s effect is still kicking.
