In 2023, minimalist makeup was *the* trend. Call it the reverse-Euphoria effect, but my TikTok and Instagram feeds were full of no-makeup makeup looks. Don’t get me wrong. As a beauty editor, I can appreciate a minimalist makeup look. In fact, my daily makeup routine is minimal. However, throughout the year, the excitement started to wear off, and fatigue started to set in. I began to miss the variety, the maximalism, and the color.
Lucky for me, the tides are turning. More and more people are dusting off their bright and bold products to—get this—bring an element of fun back to their makeup routines. Now, the minimalist looks that used to dominate my feed are sprinkled with expressive and eye-catching looks, and there are only more on their way.
That’s all well and good, but casually picking up a colorful eye shadow palette is intimidating for a lot of people, especially if they went without color for an entire year (or longer). That’s why I turned to celebrity makeup artist Jo Baker. She’s an expert at creating colorful makeup looks for clients that include the likes of Lucy Boynton, Olivia Wilde, Vanessa Kirby, and more. Ahead, she shares her best tips for incorporating color into your makeup routine.
