Fashion

Exclusive: Ole Henriksen Debuts a New Peach Glaze Collection

Never underestimate the power of BeautyTok. The thriving online community of beauty lovers has influenced a wave of microtrends (quiet luxury! Cottagecore! Tomato girl!); inspired relaunches of discontinued staples (remember Urban Decay's iconic Naked Palette revival?); and even unearthed brand secrets like a skincare-obsessed PI.

Ole Henriksen's latest buzz is the perfect example of the latter. The brand is no stranger to virality, its Pout Preserve Peptide Lip Treatment earning countless glowing reviews on the app, but it aimed for a quieter soft-launch of its latest collection. TikTok, of course, had other plans. Once a creator accidentally revealed a product early, pandemonium ensued: Users stitched videos begging to know more about said item (which looks like a new flavor of the aforementioned lip treatment), while comment sections flooded with some iteration of, “When is it launching?!” A QR code also got leaked, and, well, the hype snowballed from there. We repeat: Never underestimate the power of BeautyTok.

If all this speculation has found its way onto your algorithm, consider us your primary source because we were able to score exclusive details on this already-viral item—straight from the brand itself. Scroll ahead for all the long-awaited info.

Photo of Ole Henriksen Peach Glaze Collection

(Image credit: Courtesy of Ole Henriksen)

Much of the TikTok buzz centered around the new Pout Preserve flavor, which is actually part of a larger lineup: Meet Ole Henriksen's Peach Glaze Collection, a trio of juicy hydrators for an all-over glow.