Demure is Trending on TikTok—Here’s How to Get the Look

As the first signs of fall start to roll in, fashion enthusiasts are already ditching brat summer for a new trend buzz-word that’s both classic and modest: demure. This TikTok trend blew up seemingly overnight as creator Jools Lebron let the internet know that she’s “not like other girls” nope. She’s demure. Lebron describes this word as modest, mindful, and “not doing too much.” As soon as I heard this, I started dreaming up ways that it could influence my personal sense of style. Buckle up, because we’re getting ready to enter a very demure fall fashion season.

To me, a demure fall prioritizes modesty and grace, reflecting a shift from the brat, bold and daring styles of summer. I’m taking myself back home with timeless pieces that exude elegance without demanding too much attention—long, flowing skirts, high-neck blouses, and tailored coats in muted tones. This subtle sophistication will take over the world. This fall, join me in embracing the charm of classic and modest fashion that truly embodies the essence of being *demure*.