Big Little Feelings Moms Share the Best Postpartum Products

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If you’re anywhere near ParentingTok, it’s likely you’ve come across tips from Big Little Feelings. The moms behind the brand — Deena Margolin, a licensed marriage family therapist, and parenting coach Kristin Gallant — are best friends and business partners, and they’ve cracked the code on breaking through in the very crowded parenting advice space.

But when the two were first becoming moms, they didn’t necessarily feel like experts. “A lot of things surprised me,” Gallant says of early parenthood. “I think how quickly your life drastically shifts was the most surprising for me.”

For Margolin, it was “how physically and emotionally hard the recovery is” after giving birth. Although she’d heard about the experience from parents before, “it felt like I had been ripped open and suddenly was trying to take care of a crying baby 24/7 and somehow heal without sleeping,” she says. “And I was like, wait a second, this is crazy.”

“I was nothing like who I am today before I became a mom.”

Of all the things that helped the two through the unknowns of early parenthood, friendship was huge. When Gallant gave birth to her daughter in 2016, it was “very isolating,” she remembers, because she didn’t know that she had postpartum anxiety. But once she got diagnosed, she was able to find solidarity with other moms who could relate. “Once I started becoming more vulnerable, that’s when the community really started for me, and I can’t imagine my life without my very robust network of mom friends,” she says.

Of course, as a new parent, with all the surprising challenges comes extraordinary joy as well. “Being a grownup before kids, life can become a little monotonous, and seeing the world through my kids’ eyes is magical,” Margolin says. “It’s like starting my own life over in some ways — all these new perspectives and all these things that are normal to us are so impactful and interesting to them. This is the most fun chapter of my life, too.”

Gallant believes “it’s all so joyful” — and that joy has shaped her own identity. “Seeing these kids become completely their own person and being able to witness that and support that and foster it — it gives me the biggest joy ever and has completely changed me for the better as a person,” she says. “I was nothing like who I am today before I became a mom. I am a better entrepreneur, I’m a better everything because of these amazing kids I have.”

Margolin and Gallant share these joys (and challenges) with their followers because they’re on a mission to help make the process easier for others. They’re only growing their footprint, from social media to their own parenting courses to a new line of playkits with Fisher Price.

Beyond their own products, they also have a long list of the practical items that helped them during the chaotic phase of early parenthood. Thankfully, we got the inside scoop: they shared what helped them and their newborns get through the postpartum period, from the softest PJs to the best diapers. Keep reading for their picks.