STORY: Apple is seemingly in no rush on artificial intelligence.
The tech giant on Monday unveiled a series of upgrades to its AI tech.
But analysts said they were more incremental than revolutionary, focusing on tools to help with everyday life.
That included live translation of phone calls and messages.
The relatively modest changes come a year after Apple set out a bold vision for AI, but then failed to deliver on promised upgrades to products like its Siri voice assistant.
One observer told Reuters the company now seemed focused on making sure it could deliver on those promises, rather than making new claims.
But Apple did have big news for developers, saying it would open up its AI model to them.
Company Senior Vice President Craig Federighi says the change will open up huge opportunities for third-party apps:
“We think this will ignite a whole new wave of intelligent experiences in the apps you use every day. For example, if you’re getting ready for an exam, an app like Kahoot can create a personalized quiz from your notes to make studying more engaging.”
The strategy is similar to one unveiled by Microsoft last month.
And tech expert Carolina Milanesi says it will excite app creators:
“This is the most significant tool that they're able to deliver to developers so that they can take advantage of Apple Intelligence on device in a secure and private way, but also, for especially smaller developers being able to do so without the added cost of using the model in the cloud.”
Apple also unveiled a new design language for its operating systems, dubbed “liquid glass”.
That makes icons and menus partially transparent.
The company says it adds fluidity and expressiveness to the user experience.
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