Anastasia Beverly Hills Brow Freeze Gel Review With Photos

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Brows are the step in my makeup routine that I want to spend the least amount of time on. However, I recognize that they are one of the most crucial parts of my process. Coming from someone who used to spend upwards of 10 minutes alone perfecting them, I know how paramount it is that I get the shape just right to frame my face perfectly.

However, as a professional who now leads a hectic life, I don’t have time to carve out my brows to perfection with concealer every day. As such, brow gel has become a staple in my makeup bag. With this product, not only can I have the look of defined eyebrows in just a minute or two, but the hair also stays in place without the need for touch-ups. Over the last few years, I’ve become somewhat of a brow-gel connoisseur, trying what feels like every option under the sun. My current favorite doubles as an edge control, but when Anastasia Beverly Hills, the brand that is akin to eyebrow royalty, came out with a new formula, I had to put it to the test.

The Brow Freeze Gel ($26) comes in a single clear shade. The brand claims that this would be the perfect final step to a full eyebrow routine, but it can also be used alone for more minimal days on the go. Read ahead for my thoughts on it.

About the Anastasia Beverly Hills Brow Freeze Gel

  • The formula of this product is a cross between a wax and a gel.
  • The applicator is housed in a tube and features a triple-action comb with long and short bristles, as well as a flat side to laminate the brows into place.
  • Standout ingredients include glycerin and polyacrylate-2 crosspolymer, which provides hydration and a nonsticky hold.

What I Like About the Anastasia Beverly Hills Brow Freeze Gel

The compact packaging immediately won me over with this product. Brow gel is not something that I often take with me on the go, but for those days when I need to do my makeup in a car or right before I go into an event, I love the fact that it barely takes up any room in my makeup bag. Formula-wise, the brand has achieved an impressive feat. This gel has the hold of the original Brow Freeze Wax and my current favorite brow gel, which is the Got2b Glued 4 Brows & Edges 2in1 Gel, but without the crunchiness that a lot of these products are known for. I’d almost describe it as a flexi-hold — your eyebrows won’t move, but not because they’re stuck to your face. It’s been a welcome change in my routine — so much so that I’ve found myself reaching for it as my primary brow gel of choice.

How to Use the Anastasia Beverly Hills Brow Freeze Gel

When using this product, I found that I instinctively followed the brand’s directions but with a few tweaks. I use the long-bristle side of the brush to coat the hairs in the formula first, then without dipping again, I use the same side to sculpt the hairs in the direction that I want them to go in. I’ll use the very edge of the long bristles to shape the tops and tails of my brows, but if the front needs to be touched up, I’ll use the shorter side. It gives me a bit more control over the slightly more sparse area.

What to Consider Before Trying the Anastasia Beverly Hills Brow Freeze Gel

Due to the formula, this isn’t the best gel for laminating eyebrows. It’s a bit more on the runny side, so when I turn the brush to stick the hairs down, it gets a little messy. For the laminated look, I prefer the original wax formula, as I can more easily pick up a small amount of product and brush it through my brows while simultaneously shaping them. Keep that in mind, depending on the look you prefer.

Where Is the Anastasia Beverly Hills Brow Freeze Gel Available?

The brow gel is available on,, and

Rating: ★★★★

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