It’s that time of year again: Prime Day is officially back for 2024, and it’s coming sooner than you think. From July 16-17, the two-day super-sale is taking place on Amazon — and the deals are sure to be capital “M” major. As with previous years, we can expect steep discounts on everything from editor-approved neck massagers to your favorite makeup remover to designer denim. (In addition to fashion and beauty, Prime Day is also a great time to upgrade your tech devices, WFH furniture, and other big-ticket purchases.) But Amazon isn’t the only sale in town; on Prime Day(s), shopping destinations like Target and Walmart will also be slashing prices in a bid to snag your business. (Shop accordingly and may the best deal win!)
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