Twix Snickerdoodle Has Landed, and It’s Next-Level

Just in time for summer snack runs and nostalgic cravings, Twix is introducing a new limited-edition bar that leans into the familiar flavors of cinnamon and sugar. Twix Snickerdoodle will roll out in July, blending the brand’s usual layers with a caramel twist inspired by the classic cookie.

This is the second cookie-inspired release from Twix, following its earlier Cookie Dough flavor. The Snickerdoodle version will be available in two sizes — single (1.4 ounces) and shareable (2.8 ounces) — with packaging that nods to its cinnamon-sugar angle.

“Because Twix is the iconic brand of two, we’re always looking for ways to double down on flavor,” said Martin Terwilliger, marketing vice president at Mars Wrigley North America. “Twix Snickerdoodle gives fans a new twist on the layers they already love. It’s the perfect balance of familiar and trendy flavors.”

Cookie-inspired candy isn’t new, but this one fits perfectly within the current wave of comfort-forward snacks. Think churro cereal, cinnamon roll cold brew, birthday cake protein bars — Twix Snickerdoodle belongs to that category of familiar flavors being reworked into new formats.

While Twix Cookie Dough sets the stage, Snickerdoodle delves deeper into the spice cabinet. It hits that sweet spot between something your grandmother baked and something you’d impulse-buy at a gas station.

As for the cookie itself, the Snickerdoodle has some history behind it. According to Anne Byrn, author of American Cookie, the cinnamon-dusted staple likely came to the U.S. with Dutch-German immigrants and remained a mainstay in Mennonite and Amish baking traditions. Its broader popularity took off in 1891 when New York City cooking teacher and columnist Cornelia “Nellie” Campbell Bedford published a version in a local newspaper. Byrn notes the recipe circulated widely soon after, showing up in food columns across the country.

The timing tracks with broader trend forecasts. According to IFF’s Top Flavor Trends for 2025, nostalgic flavors are being reworked into modern formats under a theme they’ve dubbed “Comfort Reimagined.” It’s a trend that leans into familiarity — then twists it just enough to feel new. Twix Snickerdoodle fits right in.

The bar will be available nationwide starting in July in stores where Twix is typically sold. Like most limited-edition drops, it’s not likely to stick around long.

Left Twix or Right Twix, it’s still a cinnamon-sugar bar trying to pass as a cookie. That alone might be reason enough to try it.